Increasing your organic reach on Facebook. How do you do that without buying followers? It seems like mass advertising is becoming more the standard. Paying is reaching, that seems to be the trend. But by sharing the right posts at the right time, you can increase your reach and therefore your turnover from Facebook enormously for free. You just have to know about organic posts, and you will learn that in this article. Choose smmstore for buying facebook likes and followers and build organic followers with organic posts.
What is organic reach on Facebook?
Organic reach is the opposite of paid reach. It is the non-paid
Facebook posts. These Facebook organic posts appear on the timeline of your page, and also on that of your followers. There is a small catch… Your followers follow you, but not all of them see your Facebook post.
Meet the Facebook Algorithm
Your organic posts may reach less than 10% of your followers. Consider that for larger pages with more than 500,000 likes, that share may be barely more than 2%. Rest assured, you can influence your organic reach.
What does the Facebook Algorithm do?
Facebook wants to offer the most relevant content to its users. Or rather: the content that is interesting to the Facebook user at that moment.
There is so much content circulating on Facebook. The enormous amounts of messages are no longer processable for the user. That is why Facebook makes a qualitative, personal selection for each user.
The messages that Facebook users are now presented with are more suited to the interests, phase and activities of the Facebook user. Actually, that is also something good for your company, at least if you appear in that selection. You have a greater chance that the Facebook user will respond to your content in the form of a like, a comment or a share action.
The most important elements that the Facebook Algorithms take into
account
- The type of organic post (Link, Video, Text, Image etc.)
- Engagement (How actively do your followers interact with your organic posts)
- Time, frequency and moment of posting
Which types of Organic posts perform best?
The type of post affects your organic reach and the value that the Facebook Algorithms assign to it. It makes a difference whether you
post a visual post, a link or a text post. Note: This is only one part of the many variables that make the Algorithms determine what they do and do not show.
Photos and other images
Facebook posts with photos attract attention and will always perform better than just a link or a piece of text. For example, research by Kissmetrics shows that Facebook posts with photos generate almost 40% more interaction than organic posts that only contain a link or consist of just a piece of text. Not surprising, because with a link users leave Facebook. Something that the Facebook Algorithms naturally want to prevent.
Do’s and don’ts for images on Facebook
- Use attractive images that match the content and your style as a company.
- Use good quality images in the correct aspect ratio.
- Avoid a lot of text in the image.
- Make sure you have the usage rights for the images you use.
Video and other moving images
Score on Facebook? Then you need to use videos. Video creates a fantastic organic reach and the Facebook Algorithms see video (for now) as very valuable.
Do’s and Don’ts for Video on Facebook
- Make sure the video is not too long.
- Grab the viewer’s attention in the first few seconds.
- Think without sound, Facebook users often scroll silently through their timeline.
- Text in the video or subtitles can hold attention longer.
Increase Engagement: Get Your Followers Involved in the Conversation
Engagement is about captivating and binding. Know what your followers find important, what they have an affinity with and what their interests are. Play smart on that and become loved by your followers. Turn them into fans, ambassadors of your company. There are more than enough tools at hand.
What is engagement?
The term comes up regularly, but what is it really?
Engagement comes from English and literally means ‘involvement’. A lot of engagement on Facebook means a lot of likes on a post, a lot of reactions and a lot of sharing actions. The more and more interaction there is with your post, the higher your engagement is. The Facebook Algorithms see engagement as a valuable asset. High engagement ensures that they
show your post to more of your followers.
How do you elicit engagement?
Create different content themes. Think of a quiz, a question, a statement, a quote, a fact, a news article or a video. Alternate these themes and make sure you satisfy every type of follower.
Connect with your followers. Ask them a question. Let them tag other people in your post. Get them to think along with you about certain issues. In short, involve them in your business. Think: ‘Who would you like to take this trip with?’, ‘What do you think the right answer is?’ or ‘How would you have responded?’.
To win
People love contests and giveaways. The words ‘free’ or ‘discount’ make many people’s mouths water. It’s no wonder that there are so many giveaways going around every day. They increase your organic reach in no time. Statistics even show that 35% of Facebook followers like a page to be able to participate in contests.
